Russell Kirkpatrick's Journal
Mortality
19-Aug-2008
I'm watching the Olympic men's triathlon. Great stuff - men in their prime competing on a combination of strength, stamina and strategy. Highly entertaining, inspirational, and an encouragement to extend one's own horizons.
Then the ads hit. We get three ads in a row: the first is a young fellow suffering mouth and throat cancer because he'd smoked. DON'T SMOKE. The second is a family dad who crashes his car with his family because he fell asleep at the wheel. DON'T DRIVE TIRED. The third is World Vision asking us to give to children dying of hunger. GIVE TO THOSE LESS FORTUNATE.
So what does this weight of mortality do to us as viewers? Might it not crush the spirit out of us? Don't get me wrong: each of those ads is worthy, but together they undo the inspiration granted by the Olympics. What do you think?